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Ebook Technology Integration: Making Critical Choices in a Dynamic World by Marco Iansiti read! Book Title: Technology Integration: Making Critical Choices in a Dynamic World
The author of the book: Marco Iansiti
Edition: Harvard Business Review Press
Date of issue: November 1st 1997
Format files: PDF
The size of the: 1.43 MB
City - Country: No data
ISBN: 0875847870
ISBN 13: 9780875847870
Language: English
Loaded: 2757 times
Reader ratings: 7.4

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How did Microsoft decide what technologies to use when it created Windows95? According to this groundbreaking new book, it is technology integration-the process of choosing from a rich palette of technologies those that will make a product work seamlessly and reliably-that is a critical element to launching successful new products. The result of a six-year study of the major players in the computer industry-including Intel, IBM, Microsoft, Netscape, Silicon Graphics, Sun Microsystems, and Toshiba-the book illustrates the process of technology integration at the managerial and strategic levels and reveals the significant evolution in the structure of research and development in the modern corporation. Iansiti demonstrates convincingly that the ability to leverage new science and technology effectively is inextricably linked to the firm's ability to imagine how a multitude of emerging technological possibilities can be used to define a product that makes business sense. Technology Integration challenges the way traditional R&D organizations should work and provides a new and relevant framework for actively managing the "space" between the creation and the application of technology. The Management of Innovation and Change Series. "Technology Integration captures the art and science of product development in a turbulent environment, combining structured analysis with rich qualitative insights. Iansiti describes the essence of a new model for R&D, which is redefining the basis of competition in the high-tech world."--Ed McCracken, Chairman and CEO, Silicon Graphics, Inc.


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Reviews of the Technology Integration: Making Critical Choices in a Dynamic World


TEDDY

Why do you ask me to drive a phone?

FINLEY

A book that leaves nothing behind, no feelings, no thoughts.

BLAKE

Why are you asking for a phone number?

LAYLA

An interesting book, not like the other




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